How to Clean Up Your Content for More Credibility
Could your content use a credibility clean-up? Low interaction, engagement, comments, and shares are all signs that the answer could be yes.
Maximize Your Content Creation Commitment
We know it’s essential to devote time to great content, but time is precious. The solution? Leverage your investment in content creation.
How to Meet Your Audience Where the Action Is
March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.
How to Play Blackout Bingo with Your Content Marketing
To maximized the efficiency and effectiveness of your content marketing, don’t reinvent the wheel. Use this free download to play content marketing Blackout Bingo.
Why Marketers Need to Give Themselves Permission to Let It Go
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
The Most Important Content Marketing Skill and How to Master It
These words of wisdom from expert educators will help you master marketing’s most important skill: teaching.
Let Your Humanity Shine in Social Media
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
Don’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
What Story Are You Telling?
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions digital marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they […]
Why Good Community Management Equals Great Business Development
The skills that community managers build in their roles engaging their audiences are paramount to a business development role. From brevity and versatility to audience awareness, business developers can learn a lot from community management.
In Social Media, the Only Guarantee is Change
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.
Mastering the Many Roles of a Social Media Professional
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal.
How to Get Your Leadership Team To Blog More Effectively
As a marketing director or manager, it’s your job to create an opportunity in your executives’ very busy lives to meaningfully contribute to the marketing strategy you know will work. Here’s how.
10 Reasons Businesses Will Start Using Google+ Communities in 2014
Google+ Communities are a gold mine for brands, but many marketers still aren’t using them to their full potential. Learn ten reasons why Google+ Communities should be a major part of your content marketing strategy in 2014.
Building Your Content Tool Box
Creating and sharing content is not easy. Here are John Jantsch’s go-to tools for everything from blogging to images to audio recording.
Social Success Comes from Individuality
April’s guests on the Social Pros Podcast brought in expertise from all different industries, with guests including Water.org, the global non-profit that aims to bring safe water to all; Bob Pfeifer, who used social media to find his kidnapped son across the world; Ekaterina Walter and Jessica Gioglio, authors of the new book The Power of Visual Storytelling; and software innovator VMware.