How to Create a Content Library in 5 Easy Steps
80% of content created by marketers is never used by sales. Organizing a content library can help your sales team put that content to work.
How to Repurpose Your Content Again and Again
Your evergreen content continues to work wonders, but what about those old posts that haven’t aged as well? It’s time for some repurposing.
Successful Social Pros Create Their Own Content
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Why Every Organization Needs a Story Strategy
Storytelling isn’t just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
How to Generate Epic Content Ideas
To capture leads, marketers must provide consumers content they crave. Ask yourself these four questions to spark those fresh ideas.
4 Lessons from BuzzFeed’s Worst Headlines
You’ve read the research on what makes a great, shareable headline, but there are lessons buried in the worst-performing headlines, too.
How to Use Niche Publishers to Drive Revenue
Cutting corners while building affiliates might bring short-term benefits, but targeting niche publishers can bring long-term success.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Meet James, a successful blogger and influencer whose background as a marketer gives him unique insight from both sides of the fence.
How to Dig Deep for Richer Content
Surface-level content is only the tip of the iceberg. Dig deep into your company culture for smarter, richer content inspiration.
11 Easy Ways to Improve Your Marketing Project Management
Keep marketing project management easy. Here are 11 ways to focus on goals, plan efficiently, create content faster, and prove ROI.
Next Level Lead Gen Metrics for Content Marketers
Unless you’re selling advertising, “traffic” and “eyeballs” are insufficient measures of your content marketing success. Even social media shares and engagement are only signals – way stations along the path of metrics that matter. Eventually, your content marketing must create action, not just attention. At some point, especially in a B2B environment, you need the […]
How to Win Big with Tiny Growth Hacks
The hunt for high-impact marketing tactics can be chaotic and difficult. Small, systematic experiments can help you cut through that chaos.
An Expert’s Guide to Marketing Throughout the Sales Cycle
Today’s customers have even more control over their journey through the sales cycle. To win them over, you’ll need a stage-based approach.
How to Leverage the Magic of Content Personalization At Scale
Learn how this children’s book went from zero to 600,000 copies sold in two years by leveraging the power of content personalization and human emotion.
Why Blog Posts Fail
Blog posts fail not because they aren’t good, but because they aren’t strategic, and don’t use big data to give them the best chance for success. Jay Baer explains how to fix it.
It’s Time to Pay to Play
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.