Your Blog Post Is Too Damn Long
In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, we have enormous competition to […]
5 Ways to Keep Your Content Playful and Fun
Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
How the Blog Post Op-Ed is Changing News
Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
4 Types of Content That Persuade Customers to Purchase
Discerning customers want feel confident they’re making the right purchasing decision. These four types of content can help persuade them.
How To Do Content Marketing Metrics Wrong
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.
47 Tactics to Atomize Your Content Marketing
Content atomization is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Jay Baer shares 49 ways you can atomize your content right now.
105 Types of Content to Fill Up Your Editorial Calendar
Need inspiration? Want ideas to repurpose your content? Here are 105 types of content that will fill up your editorial calendar.
How to Create Interactive Content That Engages Your Customers
Don’t let your content fall into the “passive trap.” Interactive content will give your audience an experience they can’t get anywhere else.
Does Your Content Marketing Pass the Mom Test?
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, and how content marketing professionals […]
How to Create Content for Sports Fans
Sports fans are among the most devoted and engaged audiences around. Here’s how to leverage that enthusiasm with sports-inspired content.
10 Content Promotion Opportunities You Might Be Missing
Are you emails truly maximizing engagement? Here’s how an email signature campaign can spark even more audience interaction.
Your Content’s Missing Ingredient is You
Too much of today’s content writing has lost its personality, and content must be personal to compete. Where are “you” in your writing?
5 Ways Marketing and Sales Can Collaborate for Better Content
Don’t overlook one of your best resources for new content ideas: your sales department. These five ideas can show you where to start.
What Bill Gates Predicted About Content Marketing
Back in ’96, Bill Gates declared “content is king.” 20 years later, the reign of content is here. Here’s how companies are getting on board.
29 Ways to Save Time and Overcome Your Marketing Challenges
The biggest challenge for marketers? Saving time while planning awesome content. Here are 29 ways to do it.
How to Guarantee Your Editorial Calendar Works
Last fall I wrote a review on InboundWriter; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. As I’ve written about in the past, the “album era” for […]