How to Make Your Webinar As Effective As Possible
Webinars are a powerful, often-overlooked tool for engaging your audience. These guidelines will help you host the perfect virtual event.
Why Today’s PR Must Change or Die
PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.
7 Simple Steps to Improve Your Content Marketing Strategy
These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
Why Your Content Strategy Needs Social Intelligence
How can you ensure you’re covering fresh, relevant topics with your content marketing? The secret lies in leveraging social intelligence.
How to Build Your Content Marketing Team at Scale
Building a content marketing for long-term success takes careful methodology. Here’s how to scale your team alongside your company’s growth.
How To Improve Your Content Development Process
Take a macro look at how one agency manages tons of content with an efficient content development process.
9 Ways to Get More Traffic from Guest Blogging
If you want your guest blogging to earn you more traffic and email subscribers, you have to do it right. These nine tips can help.
How to Show Off Your Content with Google Plus Collections
With their new Collections feature, Google+ has taken a bold step as a powerful social tool for individuals and content marketers alike.
Customer Support on Social Media is No Longer Optional
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
A 4-Step Blogger Outreach Tool for Identifying Influencers
Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.
SlideShare is the digital marketing secret weapon – new research
Just 15 percent of social media marketers are using Slideshare. Here’s why 85 percent of them are missing out on a big opportunity.
Why Pet Bloggers Are the Next Big Brand Influencers
Following the success of mom bloggers, marketers are finding prime partnerships in the next frontier of influencer marketing: pet bloggers.
How to Increase Your Content’s Shareability
How did Canva’s Design School triple their traffic in 60 days? It all came down to refining their content strategy.
Boost Your Content Marketing ROI With This Secret Weapon
Marketing teams everywhere are strapped for resources. Good news: you’ve got a bottomless resource well sitting right in your own office.
How to Rock an Awesome Content Plan
Strategizing your content plan is one thing. Now how about actually executing it? The Convince & Convert Managing Editor tells you how.
Embrace Mistakes to Become a Better Social Media Pro
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.