How to Create a Content Marketing Strategy in 7 Easy Steps
How to create a content marketing strategy your customers will love, in seven steps.
5 Steps to a Super-Focused, Super-Successful Content Experience
Too many marketers value volume over effectiveness. Correct this oversight in your content strategy with a few, simple changes in perspective.
The Formula to Calculate Content Marketing ROI
Jay Baer demonstrates how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric.
Lies, Damned Lies, and Content Marketing Metrics
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics.
3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
How To Do Content Marketing Metrics Wrong
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.
New Study Reveals the Lifetime Value of a Blog Post
A new study upends our assumptions about the value of blog posts, revealing that a post’s lifespan is nearly 24 times what we thought.
Next Level Lead Gen Metrics for Content Marketers
Unless you’re selling advertising, “traffic” and “eyeballs” are insufficient measures of your content marketing success. Even social media shares and engagement are only signals – way stations along the path of metrics that matter. Eventually, your content marketing must create action, not just attention. At some point, especially in a B2B environment, you need the […]
7 Simple Steps to Improve Your Content Marketing Strategy
These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
25 Questions I Ask About B2B Content Marketing
25 of the questions Jay Baer has been asking to B2B companies about content marketing. Maybe some of these will make you think about your content marketing program.
How to Use Predictive Content Analytics
Could you achieve content marketing success by creating less content, not more? In a detailed case study Jay Baer demonstrates the power of predictive content analytics.
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics
A field guide to the 4 types of content marketing metrics from Jay Baer Too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content. These are defeatist statements, hanging over your content marketing like a dark cloud. If you find […]