Why Most Companies Can’t Yet Handle Great Marketing Technology
The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy […]
How Internal Storytelling Impacts Company Culture
Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.
This Is The Usually Absent Secret Ingredient of Content Marketing
I believe these things: – The best content is content that people cherish, not content that people tolerate. – The best content is content that people want, not content that companies think they need. – The best content is content so useful that people would pay for it if you asked them to do so. […]
How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}
Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer. To […]
Social Business Is About Actions Not Words
Update: Southwest wrote about this blog post in their in-flight magazine a couple months later. Cool! I cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in […]
The 3 Building Blocks of Social Business Evolution
Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work […]
5 Attributes of a Healthy, Real-Time Culture
The future of business is not in measured, scrutinized answers or carefully planned initiatives. Business will soon be about near-instantaneous response; about making the best decisions you can with the extremely limited information you have; about every customer being a reporter, and every reporter being a customer; about winning and losing customers in real time, […]
Focus on ‘Being’ Social, Not Just ‘Doing’ Social
It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn […]
Why You’re the Key to Social Media Success
The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day. The biggest obstacle is corporate culture. New research from White Horse of 104 companies found that in 86% of companies, executives are not using […]
It’s Time for Real-Time
When I was a kid, I set a few goals: Having a laundry chute (I’m easily amused) Having a pool table Owning my own company Learning to play guitar Writing a book The first three I got handled pretty easily. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. But, […]
Would You Try It With a Fox?
Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. One of our favorites is Green Eggs and Ham by Dr. Seuss (another great book is I Had […]