5 Steps to More Creative and Effective Social Media Campaigns
Use these five bright ideas to build more creative social media campaigns, no matter where you are in the campaign planning process.
3 Crazy Account-Based Marketing Campaigns That Actually Worked
Forget B2B’s usual “spray-and-pray” method. These three account-based marketing campaigns used a creative, personalized approach to convert big-name brands.
How Does Your Creative Team Stack Up?
A new report about in-house creative teams reveals some interesting statistics on how agencies work and live in the new world of technology and accessibility.
10 Ways to Kiss Boring Goodbye in 2017
Boring content is simpler to create but comes with a heavy tax. The onus is on marketers, not audiences, to provide relevance and meaning.
How Improv Can Boost Your Team’s Creativity and Storytelling
Learn how marketers can adapt skills that improv performers use onstage to get better business results offstage in fast-paced workplaces.
Meet the Sheep Behind the Faroe Islands’ Clever Tourism Campaign
After a snub from Google Street View, the Faroe Islands created their own with the help of 360-degree video cameras and 80,000 sheep.
Why This Unexpected Approach to Social Customer Service Works
After a humorous customer complaint, Tesco’s support team didn’t miss a beat, firing back an equally silly (and noteworthy) response.
This Clever Mobile Campaign Activates With a Kiss
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch.
What Key & Peele Can Teach Marketers About Contagious Content
Marketers can learn a lot about business storytelling, content, and brand messaging from beloved comedy duo Key & Peele.
How Top Companies Use GIFs on Twitter
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
6 Accidental Ways Companies Kill Innovation
Don’t let your company be an innovation-killer. Look out for these common ways teams talk themselves out of good ideas.
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.
Why Conservative Doesn’t Mean Boring in Financial Content Marketing
Even financial firms can use a little levity. Your business’ conservative voice shouldn’t bar you from creating fun, humanized content.
How to Name Your Business
The perfect name can mean big things for the success of your business. These strategies can help you choose just the right name.
How to Ditch Your Boring Out of Office Message
Westin and McSweeney’s have teamed up to help holiday travelers ditch their boring out of office messages in this clever social campaign.
How to Make Ads So Good People Steal Them
JetBlue surprised passerby with these interactive ads, which held a surprise for those bold enough to obey a provocative call to action.