Why Customer Experience is the Ultimate Marketing Tool
Want to ensure long, loyal relationships with your customers? Make sure your customer experience prioritizes ease, speed, and accuracy.
The Importance of Customer Retention Over Acquisition
It’s time for your business to spend fewer resources on acquiring new customers and more on customer retention. These strategies will get you started.
Marketers Need to Stop Lying to Themselves (New Research)
Most marketers attest they understand their customers, but new research reveals that not nearly as many customers believe this is true.
Why You Need Both Personalization and Humanization
Personalization and humanization are both key components of modern digital marketing. Here’s how they work and why, with examples from Jay Baer.
What End-to-End Demand Generation Tastes Like
Account-based marketing offers B2B marketers an even more holistic view of prospects, resulting in truly tasty end-to-end demand generation.
Why We Made Ourselves Our Own Best Client
Too often, we use clients as guinea pigs, foisting on them new tools we haven’t tested ourselves. Learn how one agency fixed that.
How Effective Is Your Online Reputation Management?
Top-notch SEO, massive social reach, and stellar campaigns won’t mean much if your brand suffers from a negative online reputation.
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.
5 Holiday Campaign Tips to Keep You Off the Naughty List
Done right, your annual holiday greeting can go beyond spreading good cheer to increase engagement, build loyalty, and drive conversions.
The 4-Step Code of Conduct for Winning at Online Reviews
You need samurai-esque discipline when it comes to managing your online reputation. These four habits will give you that katana-sharp edge.
3 Ways to Get Personal With Your Prospects
Mass-marketing is quickly becoming a thing of the past. Here’s how marketers can adopt a more personal approach to lead nurturing.
How to Fight Back Against Negative Customer Ratings and Reviews
Customers wield tremendous power through online ratings and reviews. How can business owners rebound after negative feedback?
How Unexpected Extras Hold the Key to Business Transformation
What signature things help your business stand out? Unexpected extras—called “lagniappe” in New Orleans—can help set you apart.
You’ve Got Brand Ambassadors. Now What?
So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
What Brett Favre Can Teach You About Social Media Strategy
I went to the Arizona Cardinals vs. Minnesota Vikings game last Sunday. In addition to pitting two strong NFC teams against one another, the game included an interesting milestone – Brett Favre’s NFL record-tying 283rd consecutive game. 283 NFL games. In a row. Except for sleep and breathe, I’ve never done anything 283 times in […]
The Geometry of Social Media – Why Triangles Rule
Whether it’s your Facebook page, your blog, your Linkedin group, or your private brand community, your social media home base operates like a sports bar. You first go to a sports bar for the amenities. The TVs. The food. The beer selection. But you return again and again not for the elements that brought you […]