7 Roadblocks to Digital Marketing Transformation
For nearly a decade now, the pace towards digital marketing transformation has been quickening but the pandemic fast-tracked it abruptly. The result? The marketing talent pool has expanded, the marketing mix continues to evolve and the matrix of technology providers is ever growing. Customers have fully adopted the convenience of consuming information and making buying […]
Who Really Owns Social Selling?
Who’s responsible for a stellar social selling strategy? The answer might lie in a close-knit collaboration between sales and marketing.
Jay Baer’s Top 30 Digital Marketing Blogs
What’s on your reading list? Keep it fresh with these top digital marketing blogs, read and subscribed to by Jay Baer and the Convince & Convert team.
How AI, Millennials, and Generation Z Are Shaking Up the Workforce
Join Workfront on June 27th for a deep dive into the 5 generations that managers need to monitor and embrace to thrive in the future of work.
9 Digital Marketing Trends to Invest in This Year
Take a look at 2017’s must-haves for your marketing budget, according to these up-and-coming marketing trends.
How Social Media Has Evolved Over the Past 12 Years
Explore the explosive growth of social media over the past 12 years and what have become the basic tenets of any social media strategy.
10 Marketing Metrics You Should Always Measure
There are a lot of metrics out there, but only some of them actually matter. Learn which ones reveal the strength of your marketing efforts.
Why Is Digital Marketing Still Fighting to Earn Consumer Trust?
New research reveals customers trust digital marketing channels less than traditional channels.
Your 10 Favorite Blog Posts in 2016
Jay Baer lists the top 10 blog posts of 2016 and examines the underlying trends for digital marketers.
Why Agency Pricing Needs to Evolve
Embracing a performance compensation model can have powerful, positive effect on how your marketing agency collaborates with clients.
I Asked My Readers What They Want and They Said This
A reader survey at Convince and Convert found a fascinating array of topics of interest to the modern, digital marketer, says Jay Baer.
Why There’s No Such Thing as Being Too Obvious in Marketing
As a marketer, you’ve failed if you can’t get your target to take action. Don’t be afraid of being obvious in your ask.
The 6 Critical Steps When You License Any New Marketing Software
Marketing software that isn’t implemented well fails. 6 steps you shouldn’t overlook when adopting a new tool, from software freak Jay Baer.
How to Monetize and Profit From Your Digital Marketing
Content marketing is becoming financially unsustainable for many companies. It’s time for marketers to start recouping their investment.
Who Doesn’t Believe Offline and Online Marketing Are Merging?
Here’s a question for the two percent—the two percent of marketers who don’t think that offline and online marketing are merging, that is.
How to Stay Relevant in an Algorithmic Instagram Feed
The possibility of an algorithmic Instagram feed means social media marketers will soon need to work harder to stay relevant.