3 Things CMOs Must Consider When Leading Customer Experience
More and more savvy companies are placing customer experience at the top of their priority list. Here’s why your CMO should lead the charge.
The Bots Are Here, And They’re Coming For Your Jobs
The prediction that bots will be responsible for customer services is coming true this year. Here’s what it means for your customers and your jobs.
10 Simple and Reliable Digital Marketing Metrics
There are a lot of digital marketing metrics out there, but only some of them actually matter. Proven, instructive, bottom-line metrics reveal the strength of your digital efforts.
5 Smart Ways to Use Email Signature Marketing
Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started.
How Data Is Used to Refine Marketing Messages
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
A Marketer’s New Year’s Resolution for 2016
To thrive in 2016, marketers must abandon a siloed approach to work, focusing instead on processes that serve the whole organization.
Why the Rebirth of Email Is Coming in 2016
Brands are returning to email marketing to find that it has powerful new capabilities, broader integration, and fresh talent.
Does Keyword Optimization Still Matter?
Keywords no longer guarantee SERP success, but keyword optimization still plays a meaningful role in your SEO.
How Influencers Drive Stock Market Success
The “Oprah effect” takes Weight Watchers by storm, as the democratic race thins and Apple releases new software updates that its fans actually love.
How Business and Politics are Staying Competitive in Digital
A full week of political debates and business acquisitions proves that there are more specific strategies to be utilized on digital vs. traditional media to stay competitive.
How the Internet Enables Marketing’s Story Villains
Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends. Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from […]
3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
4 SEO Tactics That Damage Your Brand’s Reputation
Dishonest SEO can do serious damage to your brand’s reputation. Avoid the mess and employ “white hat” SEO tactics instead.
6 Ways to Stay Ahead of What the World Thinks
As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless. How do you keep up and actually stay ahead? Use these six tips to make the most of realtime media.
How to Amplify Your Content ROI
A content marketer’s job doesn’t end with content creation. These strategies will help boost your content’s performance and deliver ROI.
Why Humanization is More Important Than Ever: The Monty Minute
Society has a tendency to believe the worst about a company, especially when it’s a huge one like Amazon. But this story of a parody gone wrong reminds us to humanize at every step of the way to help customers stand by your side.