How to use big data to find sponsors for your podcast and blog
Running a media company requires technology to learn detailed information about audiences and sponsorships. See how Jay Baer uses Affinio to answer the most important media questions.
Why Negative Social Proof Does More Harm Than You Think
Testimonials and endorsements are powerful selling tools—until negative social proof threatens to undo your hard work. Here’s how to fix it.
10 PPC Blogs Every Marketer Should Read
These 10 data-packed, highly actionable PPC blogs will keep your team up to speed on the latest in digital advertising.
Successful Social Pros Create Their Own Content
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Why Every Organization Needs a Story Strategy
Storytelling isn’t just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
How to Launch Your PPC Ad Campaign Like a Pro
As the world’s largest advertising platform, AdWords can be daunting. Here’s how to use it to launch your PPC ad campaign like a pro.
Meet Your New Customers: Generation C
Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
It’s Time to Pay to Play
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
7 Common SEO Mistakes You Need to Fix Now
Even the most meticulous web developers can make serious SEO mistakes. Make sure your site isn’t falling victim to these common oversights.
Customer Support on Social Media is No Longer Optional
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
5 Steps for Turning Big Data into Smart Data
Without structure, big data can prove too unruly to be usable. These steps can help you turn it into smart data anyone on your team can use.
How to View Marketing Metrics the Right Way
Click-throughs shouldn’t be the only driver of ROI measurement. Look at marketing metrics like a target, and you’ll see the bigger picture.
How to Create Online Buzz for Your Launch
When gearing up for a product launch, building advance online buzz should be a priority. These five strategies can help fuel the excitement.
4 Conversion Experts On Why Buyers Click
Four conversion masters share their insight into the psychology of conversion, buyer personas, and what makes customers tick.
Embrace Mistakes to Become a Better Social Media Pro
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.
How Emails Are Evolving into Mailable Microsites
Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing.