The Evolution of Digital Marketing
Digital marketing education has evolved with Definitive the new, topically sorted and heavily curated email newsletter from Convince & Convert and Jay Baer.
4 Marketing Lessons From the Creator Movement
The creators movement is in full swing, and there’s plenty marketers can learn from this new class of creators. Four key lessons stand out.
3 Ways People-Powered Marketing Can Make Your Brand Stronger
Thought leadership, or people-powered marketing, isn’t just a PR strategy. It can also be a way to engage customers and grow your influence.
How to Hack Your Efficiency with an Agile Blog Planning Process
Workflows can suck. Doing things the same way all the time strains creativity. You can fix that by adopting an agile blog planning process.
How to Choose the Best Mobile Strategy for Your Business
Mobile strategy has become a marketing must-have. But is developing an app the best mobile strategy for your business?
How to Meet Your Audience Where the Action Is
March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.
How Important are Keywords in 2015?
Keywords no longer dictate a stellar search ranking, but keyword optimization isn’t dead and gone—it might just need a fresh approach.
The Rise Of Reluctant Marketing
In a world where the experience matters more than the offer, content marketing has become the ultimate strategy for reluctant marketers – the brand leaders who are working to become less promotional and more useful and experiential.
What Marketers Need to Learn from the Entertainment Industry
With record numbers of consumers tuning out and turning off, our strategy must shift from “what’s in it for us” to “what’s in it for them.”
The Savvy Marketer’s Guide to Surviving SXSW
SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, and it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain.
How to Get Heard in a Noisy World
In this content-saturated world, there are so many marketers screaming to be heard—which means you have to market smart, not loud.
Why Marketers Need to Give Themselves Permission to Let It Go
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
3 Rules for Better Video Marketing
Don’t overlook the potential power of video. Ramp up your video marketing with a balance of strategy, integration, and measurement.
How to Give Your Content Marketing Strategy a Complete Makeover
When’s the last time you gave your content marketing strategy a makeover? These four tips will help you get your strategy up to date.
How Top Brands Are Using Cinemagraphs for Unexpected Social Content
More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
Marketing and Email Signatures: A Love Story
Annoyed by inconsistent employee email signatures? Turn them into unified marketing opportunities, and beautiful things can happen.