New Research: Americans Hate Social Media Promotions
Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans Social media is the […]
Marketing Automation for Everyone with Keap by Infusionsoft
We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to customize email and send different […]
17 Ways to Integrate Facebook and Email Marketing
Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways […]
Email Isn’t Dead Among Facebook’s Exec Team
One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a […]
Audience Segmentation Lessons from Google Plus
Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an […]
Did This National Restaurant Chain Put Too Much Love Into the Like?
I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. The most recent example to cross my inbox is from restaurant […]
The 12 Key Messaging Strategies for Email Lifecycle Marketing
Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics. Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona. He also created the infographics for The NOW Revolution. A common challenge for us is […]
A New Way to Calculate What Facebook is Worth to Your Business
Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. The number of Facebook “likes” you’ve […]
Eureka! A Free Search Engine That Will Juice Your Email Marketing
Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do […]
Why I’m Competing With You. And You. And You. And You.
Social media changes the very fabric of corporate competition. It used to be that your competitors were the people that sold similar goods and services, or operated in the same geographical area. No more. Now, you’re competing with Coke. With McDonald’s. With Chevy. And Zappos. And Jet Blue. And every other company on the planet. […]
Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up
Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from […]
Why Your Special Offer Isn’t
Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – […]
Have We Seen This Social Media Movie Before?
People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the […]
Why Looking in the Mirror Makes an Ass Out of U and Me
Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. It’s human nature. We figure that since we like tennis, and we know a few of our customers that like tennis, it stands to […]
Runza Combines Social Media and Email – Something to Chew On
Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Here’s one of the best ways to live that creed. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one […]
Mistake Math – Why We’re Valuing Facebook Fans All Wrong
Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” […]