How to Make Sure Your Emails Land in Gmail’s Primary Inbox
Learn how to land your email marketing newsletters into Gmails Primary Tab every time with these tips, tricks, and examples from marketers and bloggers that work.
How to Waste Your Content Marketing Efforts
It’s true – social media marketing is not enough to get your content distributed to your target audiences. Find out the most important tool you should be using to build your engagement and subscribership.
7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet
We can always be improving our website, content, and social media marketing efforts, but we often overlook the easiest tactics to convert visitors, increase subscribers, and grow our customer base. These changes are so easy, you can start making them immediately.
Is Email a More Reliable Marketing Mechanism Than Social Media
In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. 10 Years? Feels Like 30 On one hand, it’s hard to believe Facebook is 10 years old. On the other hand, Facebook has become so entwined in our personal and professional lives, […]
Who Cares What Chris Brogan is Drinking?
You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine, CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. […]
11 Big Myths About Social Media and Content Marketing
Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute: Myth 1: My customers are not social 2013 data from the Pew Internet project finds 72% of […]
What To Do About Gmail Tabs
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail, and whether marketers should panic or largely ignore this major interface change. Death by Tabs? If you’ve somehow missed this story, which has created much gnashing of teeth among online marketers recently, here’s the summary: Gmail, when viewed […]
Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s (read more about Lowe’s excellent new Youtility marketing […]
Why Email Volume Won’t Decrease
There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]
25 Inspired Marketing Predictions for 2013
As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to […]
Don’t Let Thumbs Dominate Mobile Marketing
I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. […]
5 Steps for Multivariate Testing Your Online Marketing
As an online marketer, you have to be creative, and one way to pick up sales and improve online marketing campaigns is by testing. It’s the first step in the optimization process since you will be using actual client feedback to improve how you do things. What Are the Different Test Methods? Webmasters commonly use […]
How Fairmont Hotels Used Facebook Contest to Segment Audiences
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at […]
WEBININE: Boost Email Delivery Rates with SenderScore
Increase email delivery rates with SenderScore.org. This webinine (short webinar) provides instruction and email advice.
Social Subscribe – Why Facebook Likes Do Matter
One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value […]
Cutting Through Content Clutter with One Social Thing
Besieged by blog posts, articles, and columns about social media and content marketing? I have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service….One Social Thing. (www.OneSocialThing.com) One Social Thing takes content curation to its logical conclusion. The […]