13 Business Goals You Can Achieve Through Email Marketing
Email is the Swiss army knife of your marketing toolbox. Here are thirteen of the many goals you can achieve with your email marketing.
10 Content Promotion Opportunities You Might Be Missing
Are you emails truly maximizing engagement? Here’s how an email signature campaign can spark even more audience interaction.
5 Best-Practice Email Marketing Case Studies
Email remains one of the most effective channels for cutting through the noise and converting leads. Here’s how five companies make it work.
4 Adjectives That Should Dominate Your Email Subject Lines
You’re a seasoned pro at email marketing best practices, but do your subject lines stand out from the crowd? Try these four fresh ideas.
Are You Satisfying Your Subscribers’ Hierarchy of Needs?
Your email subscribers have high expectations. Prove your relevance by meeting all four levels of the Hierarchy of Subscriber Needs.
How Emails Are Evolving into Mailable Microsites
Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing.
The Evolution of Digital Marketing
Digital marketing education has evolved with Definitive the new, topically sorted and heavily curated email newsletter from Convince & Convert and Jay Baer.
How to Survey Your Audience
Surveys are a simple way to engage your audience and get direct feedback. These tips and tools can help you create a survey that stands out.
Let Your Humanity Shine in Social Media
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
How 4 Social Media Predictions Impact Email Marketers
Predicted changes in social media marketing for 2015 mean new challenges for email marketers, too.
Don’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
Top 4 Digital Priorities for Higher Ed CMOs
According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
What Story Are You Telling?
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions digital marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they […]
4 Email Plugins That Will Grow Your List Today
Impressions on your site do not always translate into conversion rates or sales if you’re not leveraging them properly. After trying everything out there, these are the best four plugins to improve your email conversion rates.
5 New Email Marketing Terms You Should Know
Words are powerful and, in digital marketing, ever-changing. By adding these five email marketing terms to our vocabulary, we can all increase our communication strength.
How Content Partners Can Boost Your Content Marketing Strategy
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.