Using Vine to Do the Least You Can Do
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day. Also a noteworthy episode of The Baer Facts, because it was the first show since Salesforce.com agreed to purchase […]
Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s (read more about Lowe’s excellent new Youtility marketing […]
When is Social Media Experimentation a Waste of Company Resources
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but […]
Google Reader’s Demise is Irrelevant for Blogs
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. Back From Australia Yes, we’re returning to a weekly schedule of Baer Facts videos. I had to miss a couple weeks while doing a series of speaking engagements in Sydney that […]
The Best Social Media Advice I Learned in Kindergarten
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, […]
Baer Facts – Are You Making Marketing’s Biggest Mistake?
This special edition of The Baer Facts with my friends from ExactTarget features me urging caution to all marketers, live at the Convince & Convert company retreat in Puerto Vallarta, Mexico. (eat-your-heart-out photo of our secret lair on Instagram). I based this video on new research from ExactTarget called Marketers from Mars (infographic summary below, […]
Are You Rushing to Be First or Trying to be Best
In this edition of the weekly Baer Facts video series with Kyle Lacy of ExactTarget, I talk about the relentless pace of “news” in the social media age, and the danger of valuing speed over accuracy.
Why Email Volume Won’t Decrease
There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]
25 Inspired Marketing Predictions for 2013
As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to […]
4 Social Media Controversies Solved
One of my favorite new projects is The Baer Facts, a short weekly video I’m producing with my friends at ExactTarget(a long-time client and provider of amazing interactive marketing software). My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets […]
How to Track Facebook Success Or Failure with Real-Time Stats
There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]
What Michael J. Fox Taught Me About Marketing
I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote […]
6 Reasons to Make Your Big Idea Small
Brad Van Orden is the most interesting man in the world. It’s not the Dos Equis guy, it’s Brad. A former product engineer for WL Gore & Associates, Brad is an expert telemark skier, mountain biker, mechanic, cook, humorist, and explorer. I got to know Brad and his wife Sheena when I lived in Flagstaff, […]
Remembering the Dangers of Social Media Research
Numbers don’t lie. But sometimes we lie to ourselves about what numbers represent. Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to […]
New Research: Americans Hate Social Media Promotions
Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human Because You’re Competing with Humans Social media is the […]
The 6 Stages of Exposing Yourself with Content Marketing
In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? […]