An A-to-Z Guide to Google Analytics for Content Marketers
Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers for more actionable insights.
How Social Referrals Impact Your Organic Traffic
Learn how social referrals can impact your organic traffic with this Google Analytics walkthrough.
3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
Do Social Referrals Affect Organic Traffic?
This Google Analytics walkthrough can help you illustrate just how powerful social media referrals can be when it comes to organic traffic.
How to Make Marketing Analytics Easier
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Learn how to make analyzing that data easier with these five tips.
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning […]
4 Tools to Help Build a Social Media Analytics Report
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. “We see our competitors employing social […]
The 5 Top Google Analytics Reports for Social Media Marketers
Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
Google Analytics Social Reports Provide Huge Metrics Edge
Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that.
How Google Plans to Control TV Advertising and Crush Agencies
AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere. There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. […]