What Makes a Great Brand Ambassador?
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.
Influencing the Influential: How One Infographic Scored 17,000 Views
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
3 Steps for Getting Your Brand on the Back-to-School Shopping List
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
How to Create People-Powered Content That Works for Your Brand
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
Are You Harnessing The Power of Brand Advocates?
It’s quite possible that in 10 years, every marketing team will have an advocate marketer. That’s because having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had. Learn how to develop a brand advocate program that turns happy customers into word of mouth marketers.
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
Why Great Marketing Isn’t Always Done “At Scale”
Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, the reason influence marketing often works so well is because it’s focused on a close relationship between the brand and handful of influential people. Here are some examples of why small succeeds.
How PassionRoses Reached Out to the Right Celebrity at the Right Time
Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the […]
Influencer Marketing, Rick Springfield, and a Bottle Opener that Opened Doors
Influence marketing is all about who you know. It’s about building mutually-beneficial relationships by making connections. Learn how to market to influencers from 22 influential marketers.
Everything You Need to Know About Nurturing Influencer Relations
Developing a close relationship between your brand and your advocates can make a huge difference in generating awareness, brand loyalty, and ultimately sales for your company. Learn how to nurture your influence relationships for maximum success.
An Innovative Approach to Outreach Marketing from a Quirky Brand
An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.
How Delta Used a Local Contest to Reach the Hearts of New Yorkers
Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers […]
The Value of Co-Campaigning: Two is Better Than One
Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an […]
How to Reach Audiences and Influencers Through Their Egos
Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, […]
Amplify Your Content Strategy with Influencer Marketing
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them […]
Breaking from Tradition: The Four Ms of Influence Marketing
I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. […]