How Powerful Is Instagram Influencer Marketing? [Infographic]
New research reveals staggering growth for Instagram influencer marketing, with no sign of slowing in the coming year.
How Influencers Can Improve Every Step of Your Sales Cycle
There’s a place for influencer-generated content at every stage in your customer sales cycle, from the research stage through retention.
Why Influencer Marketing Should Be Part of Every Marketing Mix
Your best influencers are already out there. Formalize those relationships, both new and existing, and transform your influencer marketing.
Why Micro-Influencers Make a Winning Influencer Strategy
When used correctly, micro-influencers provide a powerful, highly targeted, cost-effective option for marketers on a budget.
4 Goal-Specific Ways to Measure Influencer Marketing ROI
The best way to measure influencer marketing ROI depends heavily on your campaign goals. Learn how to make your measurements goal-specific.
Just How Powerful Is Influencer Marketing?
Influencer marketing is more powerful, measurable, and beneficial than you think, according to new research on influencer marketing’s ROI.
How We Built a Successful Influencer Marketing Strategy
Learn how Convince & Convert helps our clients align with the right influencers and elevate their influencer marketing strategies.
5 Influencer Marketing Myths from 2016
It’s time to separate the facts from the hearsay and debunk the five most common influencer marketing myths.
3 Smart Resources That Help with Influencer Marketing
Influencer marketing is more important than ever, and Jay Baer recommends 3 educational resources to get up to speed.
How Influencer Marketing Has Changed 8 Years Later
Learn what has—and hasn’t—changed about influencer marketing in the eight years since social media rose to power.
I Asked My Readers What They Want and They Said This
A reader survey at Convince and Convert found a fascinating array of topics of interest to the modern, digital marketer, says Jay Baer.
3 Ways Influencer Marketing Impacts Your SEO
Influencer marketing can promote your brand more effectively than paid advertising. But did you know it can also be a boon for your SEO?
What I Learned During My Retreat from Influencer Marketing
Is influencer marketing losing its relevancy? Here’s what one marketer learned after a retreat from the influencer industry.
How to Get Ahead of This Year’s Social Media Trends
Take a look at these four up-and-coming social media trends, and stay ahead of the ever-evolving features and best practices of social.
How the Majority Illusion Can Supercharge Your Influence Marketing
Learn how “the majority illusion” works, how to create it, and what it could mean for your influencer marketing.
The Shocking ROI of Influencer Marketing
Influencer marketing yields ROI as much as 11X that of online display ads, according to a new study.