The Best Teachers for Influence Marketing
The new Influence Pros podcast from Convince and Convert is the best way to get educated about influencer and advocate marketing.
5 Ways to Influence Shoppers on Valentine’s Day
Capturing attention without being disruptive is the key to marketing for Valentine’s Day. These five strategies put authenticity first.
88 Marketers You Need to Follow on Twitter
Here are the top 88 marketers recommended on Jay Today, ranked using Little Bird influencer ID and network analysis software.
4 Studies on the State of Influencer Marketing
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
3 Types of Audiences That Drive Word of Mouth Marketing Success
Want to master word of mouth marketing? First, identify which of these three audiences is best-suited to spread the word about your brand.
How to Partner With Social Media Influencers for the Holidays
Social media influencers can be powerful collaborators for driving engagement and sales during the holiday season.
Why This Weird and Wonderful Global Influencer Campaign Works
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
The One Thing You Can’t Ignore About Sponsored Content
How should brands compensate influencers for their sponsored content? New research from a survey of over 5,000 influencers provides answers.
How This Social Media Campaign Got 2 Million Views in 2 Days
In its latest social media campaign, Sprite teamed up with Brazil’s biggest Snapchat stars, attracting millions of views in mere days.
6 Influencer Marketing Strategies to Boost End-of-Year Sales
As the year comes to a close, it’s the perfect time for marketers to celebrate, reward, and co-create with your top influencers.
Top 3 Mistakes Brands Make with Influencer Marketing
Are your influencer campaigns delivering less-than-stellar results? You may be falling victim to one of these three common mistakes.
6 Ways to Stay Ahead of What the World Thinks
As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless. How do you keep up and actually stay ahead? Use these six tips to make the most of realtime media.
How to Comply with FTC Guidelines
Complying with FTC Guidelines on sponsorship disclosure doesn’t have to be a nightmare. Here’s how one brand keeps it simple.
How to Balance Ethics and Reality in Influencer Marketing
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.
How to Use Niche Publishers to Drive Revenue
Cutting corners while building affiliates might bring short-term benefits, but targeting niche publishers can bring long-term success.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Meet James, a successful blogger and influencer whose background as a marketer gives him unique insight from both sides of the fence.