How Bloggers and Brands Create Successful Partnerships (New Research)
A new survey of 4,000 influential bloggers sheds fresh light on where and how influencer relationships are being forged.
How to Win Big with Tiny Growth Hacks
The hunt for high-impact marketing tactics can be chaotic and difficult. Small, systematic experiments can help you cut through that chaos.
88 marketers you should follow on Twitter
On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on multiple […]
Why Pet Bloggers Are the Next Big Brand Influencers
Following the success of mom bloggers, marketers are finding prime partnerships in the next frontier of influencer marketing: pet bloggers.
How to Leverage Celebrity Influencers for Small Business
Celebrity influencer marketing isn’t just for high-profile, billion-dollar companies. Small businesses can get a piece of the action, too.
How to Create Online Buzz for Your Launch
When gearing up for a product launch, building advance online buzz should be a priority. These five strategies can help fuel the excitement.
The 4 Best Influencer Marketing Studies of 2015 (So Far)
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
How to Market with Mom Bloggers
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
Why Influencer Marketing is Creating Huge Returns for Businesses
As this study shows, businesses are seeing huge returns and rapid growth from influencer marketing. There’s no better time to dive in.
Why Marketers Need to Rethink Influencer Targeting
Influencer marketing too often becomes a numbers game, fixated on follower counts. But should it be? Are we still measuring what matters?
The 3 Key Ingredients in a Successful Influencer Pitch
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
The 4 Ways to Find Online Influencers
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.