Why Influencer Marketing Should Be Part of Every Marketing Mix
Your best influencers are already out there. Formalize those relationships, both new and existing, and transform your influencer marketing.
Why Micro-Influencers Make a Winning Influencer Strategy
When used correctly, micro-influencers provide a powerful, highly targeted, cost-effective option for marketers on a budget.
Influencers Are Going Mainstream
Sometimes, our life-changing influence happens by enabling others to do the influencing.
Just How Powerful Is Influencer Marketing?
Influencer marketing is more powerful, measurable, and beneficial than you think, according to new research on influencer marketing’s ROI.
5 Influencer Marketing Myths from 2016
It’s time to separate the facts from the hearsay and debunk the five most common influencer marketing myths.
How to Match the Perfect Travel Influencers to Your Brand
Got a product that’s perfect for adventurous, on-the-go consumers? Partner with travel influencers to get your brand front-and-center.
How Influencer Marketing Has Changed 8 Years Later
Learn what has—and hasn’t—changed about influencer marketing in the eight years since social media rose to power.
What I Learned During My Retreat from Influencer Marketing
Is influencer marketing losing its relevancy? Here’s what one marketer learned after a retreat from the influencer industry.
3 Advanced Influencer Marketing Strategies for Noisy Markets
With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help.
A Marketer’s Guide to Building a Network of Influencers
Managing your influencer marketing in-house shouldn’t intimidate you. Here’s how to get started building your network of influencers today.
How the Majority Illusion Can Supercharge Your Influence Marketing
Learn how “the majority illusion” works, how to create it, and what it could mean for your influencer marketing.
What Makes Audiences Trust Your Influence Marketing
What happens when an influencer becomes so sought-after, they run the risk of losing the hard-earned trust of their audience?
The Only Influence Marketing Workbook You’ll Ever Need
A new workbook from the influence marketing specialists at GroupHigh will help you build a comprehensive influencer campaign strategy.
3 Types of Audiences That Drive Word of Mouth Marketing Success
Want to master word of mouth marketing? First, identify which of these three audiences is best-suited to spread the word about your brand.
Why Your Brand Should Create Less Content
Is your brand dominating the conversation? It may be time to amplify your customers’ voices for a change with user-generated content.
What New Data Tells Us About Blog Advertising
Blog advertising isn’t dead—in fact, it’s an increasingly viable channel for brands to engage their audiences. New research tells us more.