Why Your B2C Strategy Needs Customer Value Marketing
Customer value marketing gives marketers the power to demonstrate tangible growth and increase a customer’s value over time.
How We Built a Successful Influencer Marketing Strategy
Learn how Convince & Convert helps our clients align with the right influencers and elevate their influencer marketing strategies.
10 Revealing Content Marketing Statistics and Trends
Where does content marketing stand, here at the end of 2016? Here are the top 10 statistics that deserve your attention.
4 Marketing Techniques for Grabbing the Spotlight in 2017
The marketing world is only getting louder, and out-screaming your competitors won’t help you win. Employ these four strategies instead.
5 Crucial Values for Global Brand CMOs
Today, there’s no difference between marketing a global brand and marketing a brand, globally. Here are 5 brand elements CMOs must embrace.
63 Percent of Marketers Say They Have Enough Technology
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really?
Why Data Journalism Is the Secret to Engagement
Learn how data journalism’s research-based approach to content creation boosts brand authority and thought leadership.
20 Qualities All ‘Monsters’ of Influence Possess
What makes an influential brand or thought leader? This infographic reveals 20 qualities you’ll find in any masterful influencer.
Why Agency Pricing Needs to Evolve
Embracing a performance compensation model can have powerful, positive effect on how your marketing agency collaborates with clients.
Why You Need to Think About Eye Tracking
Want to know if you’re catching your consumer’s eye? New advancements in eye tracking technology can reveal how.
What Happens When CMOs Don’t Look for Data Beyond Their Own Walls
CMOs are great at using their own data to improve customer experience. But seeking out third-party data? Not so much.
An A to Z Guide to Personal Branding [Infographic]
If you want an audience to know your name and value what you produce, start with the ABCs of personal branding.
Why Shameless Content Marketing Is the Only Marketing That Works
There’s no shame in selling overtly when you have great content. Learn how four brands perfected the art of “shameless” content marketing.
Why We Made Ourselves Our Own Best Client
Too often, we use clients as guinea pigs, foisting on them new tools we haven’t tested ourselves. Learn how one agency fixed that.
How to Bridge the Gap Between Marketing Personalization and Your Creative Team
Both marketing strategists and creatives alike need to retool their processes to make the most of new personalization technology.
Programmatic Advertising Keeps Getting Better. Here’s How You Can Use It.
Programmatic marketing may soon dominate ad spending. You can’t afford to be behind the curve on these emerging programmatic trends.