Are You Making the Most Common Marketing Mistake?
The most common marketing mistake, and the lie that every marketer tells themselves, according to Jay Baer.
Your Marketing Org Chart Doesn’t Work
The era of the marketing org chart is over, and generalists are replacing specialists, writes Jay Baer
Do You Use the One Magic Question to Guide Your Marketing?
The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer.
How to Remove Fear as Your Ultimate Motivator
Fear is a powerful motivator. But it’s a negative one. Would you rather have your brand associated with a positive or a negative emotion?
Are You Offering Too Many Choices?
The decisions that consumers are faced with has gotten out of control. It’s the marketer’s responsibility to incite emotion and remove choices.
37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Newcastle Is Crowdfunding Their Super Bowl Ad
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
Can Your Brand Benefit from Digital Detox?
We could all use some digital detox. Hear how some brands are staying active while offering consumers a respite from ad overload.
5 Examples of Inspired Checkout Processes That Bring Results
Pratik Dholakiya examines what makes the checkout processes of some of the best in the business click. As customers keep evolving in their online behavior, ecommerce companies will be forced to follow suit. As long as you are open to adaptation, you are open for business.
Marketers Everywhere: Stop Marketing Your Brand
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
Effective marketing isn’t just about quality content – it’s about algorithms. The solution? Create evergreen social updates for your evergreen content. The important thing is that you stop thinking of the work you create as one-time-use-only.
A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business
The new Youtility for Real Estate from Jay Baer and Erica Campbell Byrum is available now. Less than 3 dollars on Kindle, this book will change the way real estate professional think about business. Plus a free Webinar upcoming.
How To Fix Your Marketing Blind Spot
Marketers don’t really know what customers want because they typically aren’t interacting with customers directly. Here’s how to fix that. Post and slides from Jay Baer.
How to Successfully Submit Your Article to Wikipedia
Having a Wikipedia article that represents your brand can be beneficial in many ways. But did you know there are many requirements to creating a “wikified” article? Tony Ahn explains the many different ways to get your brand featured on Wikipedia.
Data Geek or Storyteller? Today’s CMO Must Excel at Both
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.