Marketers Need to Stop Lying to Themselves (New Research)
Most marketers attest they understand their customers, but new research reveals that not nearly as many customers believe this is true.
5 Struggles Marketo’s Founder Overcame to Build a Billion-Dollar Company
Marketo founder Jon Miller shares insights from his entrepreneurial journey and the five greatest struggles he overcame.
7 Ways to Lighten Up Your Marketing and Generate Conversation
As the importance of great content grows, so too will the experimentation with fun marketing for B2B companies. Here are seven ways to add humor and get results with your content marketing.
7 Reasons Your Facebook Page is a Hot Mess
A state of disarray so chaotic that it’s dizzying to look at. A mess that is beyond the normal range of disarray. Visual clutter that draws attention to itself. It may sound like I am describing Lindsay Lohan heading into court on a Monday morning. But no, I am describing a Facebook business page lacking […]
Which Company is Most Useful to You?
Youtility is marketing so useful, people would pay for it (tweet this) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. In this hyper-competitive era, you don’t break through the clutter by shouting the loudest, you get noticed […]
The New Skill Every Social Media Marketer Must Possess
In The NOW Revolution, Amber Naslund and I predicted that social media would become a skill rather than a job. As companies take more steps to “be” social, and incorporate social business initiatives alongside the more common and obvious social media marketing programs, employees from all divisions and departments will utilize “social” to be more […]