What Content Creators Need to Know About Generational Marketing
The content that works for Baby Boomers may not work for Generation Y. Learn what every content marketer should know about generational marketing.
How AI, Millennials, and Generation Z Are Shaking Up the Workforce
Join Workfront on June 27th for a deep dive into the 5 generations that managers need to monitor and embrace to thrive in the future of work.
How to Decode the Millennial Technology Buyer
Just how different are millennial customers from their Gen X counterparts? New research on millennial technology buyers may surprise.
How to Attract Millennials, the Hardest-to-Reach Generation
How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content.
Why Brand Stories Must Move From Fiction to Nonfiction
Millennials and live video will force companies to embrace documentary-style communication in 2017—next year’s big marketing trend, says Jay Baer.
This Clever Mobile Campaign Activates With a Kiss
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch.
4 Tips for Honing Your Content to Reach Gen Z
Now’s the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
How This Social Media Campaign Got 2 Million Views in 2 Days
In its latest social media campaign, Sprite teamed up with Brazil’s biggest Snapchat stars, attracting millions of views in mere days.
Do You Want Millennials, or Market Mavens?
Age can be a major factor in consumer behavior, but if your marketing is fixated on millennials, consider a new audience: market mavens.
How Organic Valley Plans to Save the Bros
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.
How the Millennial Workforce is Changing Business
As Millennials begin to dominate the workforce, traditional business values begin to change. What new values will take precedence?
The 10 Strengths of the Agency of the Future
Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish […]