How Huffington Post and Obama Killed the New York Times Online
AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double […]
Customized Internet Marketing Training for Agencies
Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and […]
3 New Features for Google’s Ad Planner
Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner. (note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits) Impressive that Google has made pretty significant upgrades to Ad […]
Agency Advantage Tools #2 – Yureekah
The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration. […]
Automakers Increase Internet Ads – Why It Will Work
AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend. A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase […]
3 Reasons Why Social Networks Are Bad Ad Buys
A recent article by Michael Estrin in iMediaConnection asks whether social media has lost its luster from an advertising standpoint. Traffic and usage of the major social networks continues to soar, with traffic to Facebook and Linked In up considerably in the past 30 days. In fact, LinkedIn which is considered to be the least […]
Media Buyers Say Internet Advertising Will Grow in Next 6 Months
Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008. This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the […]
Google’s Popularity is Costing You Money
Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed […]
How to avoid the 3 critical mistakes of online advertising
$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling. In truth, online advertising trails only network television, local newspapers, and consumer magazines in total […]
The Death of the Deal: Google aims to transform old school media buying
Rerouting inefficient markets is what the Internet does best. Wherever lack of information transparency requires regular folks to use specialists to make a transaction, the Internet will discredit and then cripple that industry. The former travel agents and stockbrokers serving your Bloomin’ Onion at Outback can attest to the Net’s unique ability to eliminate the […]
It Knows If You’ve Been Bad or Good: A Guide To Behavioral Targeting Internet Ads
Internet advertising is an orgy of choice. There are literally tens of thousands of potential sites on which an ad could be placed, and dozens of different ad sizes and formats. Add a variety of pricing schemes and an often inexperienced sales force, and you get a casserole of confusion that makes buying radio or […]