6 Types of Iteration Every Content Strategy Needs
What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience’s needs.
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning […]
Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points
Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber, that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it […]
The Hard Truth About the Viral Potential of Facebook Sweepstakes
Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed […]
Do You Have the Guts to Expect Social Media Failure
The fastest way to get your company to be on the social media sidelines is to get your company involved in social media. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand […]
What Facebook and Email Stole from Google’s Playbook
A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]