Snapchat Promotes Social Media for a Good Cause
Celebrity involvement in Snapchat’s partnership with AIDS-fighting organization (RED) drew people to the social media network while illustrating how effective an app can be in promoting a good cause.
How Influencers Drive Stock Market Success
The “Oprah effect” takes Weight Watchers by storm, as the democratic race thins and Apple releases new software updates that its fans actually love.
How Business and Politics are Staying Competitive in Digital
A full week of political debates and business acquisitions proves that there are more specific strategies to be utilized on digital vs. traditional media to stay competitive.
How the New Twitter Moments Change News Discovery
Twitter unleashed some major announcements that will not only affect current user consumption, but also the future of the company.
Why Media Must Remember That Twitter is Still Relevant
Announcements, updates, disasters, they’re all being broken to the news by Twitter. So even when marketers say that Twitter may be “dead”, PR and media cannot ignore its power to reach the masses quickly.
VMA Viewership is Down, but Social Media is Alive with Conversation
The 2015 VMAs hit a record low in viewership, averaging only 5.03 million, while Twitter exploded. This year’s show was the most tweeted about program EVER. To what can we attribute this disparity?
6 Ways to Stay Ahead of What the World Thinks
As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless. How do you keep up and actually stay ahead? Use these six tips to make the most of realtime media.
What the IRS and Ashley Madison Should Have Learned About Cybersecurity
Account details for over 32 million Ashley Madison users have been leaked, in addition to the 330,000 people whose IRS tax records have been compromised. Combine that with the increasing natural disasters and Subway’s tough breakup with Jared and you’ve got a crazy week in realtime media!