Should You Be Fired for Honesty?
When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters?
Retaining Customers Requires Innovation
It should go without saying that you should be adding more features as you grow, not less. But Microsoft has gone against this model by removing customers’ favorite elements and frustrating the masses.
How the Internet Enables Marketing’s Story Villains
Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends. Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from […]
Why You Need Realtime Insights
Convince & Convert focuses on bringing the most valuable and actionable strategies, research, and case studies to digital marketers each day through our blog, email, and podcasts. And today, we’re excited to add even more delicious content to help you understand not only what’s working, but also what’s trending so you can make realtime decisions.
Why Humanization is More Important Than Ever: The Monty Minute
Society has a tendency to believe the worst about a company, especially when it’s a huge one like Amazon. But this story of a parody gone wrong reminds us to humanize at every step of the way to help customers stand by your side.
What Real-time Marketing Can Learn From QR Codes
This week birthed substantial pondering about the present and future of real-time marketing, centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility. My post on the topic became one of the most-read posts ever at Convince & Convert. Many other […]
Crowdsourcing: Beyond the Basics
Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it […]
When the Face of Your Brand Goes Splitsville
Are you putting all your eggs in the basket of a single person? I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root. But without fail, every time I speak about humanization and […]
If Ford Can Embrace Chaos – What’s Your Excuse?
Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked […]
9 Ways to Humanize Your Brand (with real humans)
Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An […]