The New Yorker Illustrates the Art of the GIF With First-Ever Animated Cover
Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.
Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.
Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
Could #BuyMyBarina Be The Best Used Car Ad Ever?
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues, David Johns launched a tongue-in-cheek campaign to “Buy My Barina” and the video has over 522,000 views and counting.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
Purdue Football To Feature Student Superfan Images On Team Helmet
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue.. buy a VIP card by 6/10 and get a photo of yourself on the […]
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns
The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.
Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign
If you could ask your car a question, what would you ask? This creative new social media campaign from MINI allows fans to pose questions to the car, which are then answered by the company through video and social networks.
Social Media Highlights From The Boston Marathon
With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.
Seven Tips For Jumpstarting Your Visual Storytelling Strategy
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Similar to how people grow relationships with each other, visual storytelling offers companies […]
Coca-Cola Promotes Friendly Competition Among Fans With #CokeGames Contest
Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping, Coca-Cola calls out, “Speed skating is fun, but Speed Sipping […]
Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling
According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a […]
Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community
In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that […]
Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign
Following the trend of integrating social media with traditional ads, Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, […]