Why Gamification Works: How Brands are Marketing With Fun
One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers. Something I’m seeing a shift toward—which I love—is a movement in marketing […]
How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours
When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. The request, […]
How Improvisation Can Make Us Better Marketers
Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. (tweet this) Here are 7 lessons I’ve learned from improvisation classes that can take your digital marketing strategy to […]
Do Contests Work on Twitter?
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]
3 Scientific Studies With Real Insight Into Social Media
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I […]
Here’s the Difference Between Content Marketing and Social Media
What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers […]
7 Reasons Your LinkedIn Profile is a Hot Mess
In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the […]
Three Digital Marketing Trends for 2014 and Beyond
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Earlier this fall, I keynoted at Lee Jean’s Digital Days, […]
Real-Life Instagram Project Filters In Unique View of London
Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of […]
Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign
Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking through the Pinterest clutter by inspiring […]
11 Big Myths About Social Media and Content Marketing
Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute: Myth 1: My customers are not social 2013 data from the Pew Internet project finds 72% of […]
The World’s First Instagram Hotel Gets Rave Reviews
In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 […]
NARS Uses Snapchat to Release Preview of New Collection
Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Snapchat, an app where you can share a photo or video in increments of anywhere from one to ten seconds, allows users to send exclusive content to its followers. The […]
7 Lessons From the Front Lines of the Social and Content Convergence
SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Many, many thanks to all readers and fans for their tremendous support over these five years. I hope to continue providing you thoughtful, interesting content about social/content/digital for a long time to come! ~ […]
Why Facebook Should Stop Judging Content Quality
TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain why, and I completely disagree. This post is entirely my opinion. Facebook Shouldn’t Be Judging Content Quality This action is a huge […]
4 Tips to Fuel Your Instagram Campaign to Success
Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take […]