3 Amigos of Content Marketing and a Muy Bien eBook Strategy
Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I knew them. And because they know so much about online marketing, I made an effort to come to know them. Now […]
How to Uncover Meaningful Social Data
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate […]
Target Introduces #SummerUp Decision Maker on Vine
Can’t decide what to do with your summer day? Simply view Target’s #SummerUp decision maker on the company’s Vine account for a fun idea. Equal parts clever and addictive, the Vine is incredibly fast-paced and jam-packed with fun summer activity ideas. When the viewer taps their finger on their smartphone screen, the video pauses, landing […]
7 Mobile Marketing Stats That Will Blow Your Mind
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Mobile marketing is the future. Any marketer, or marketing firm […]
7 Reasons Your Facebook Page is a Hot Mess
A state of disarray so chaotic that it’s dizzying to look at. A mess that is beyond the normal range of disarray. Visual clutter that draws attention to itself. It may sound like I am describing Lindsay Lohan heading into court on a Monday morning. But no, I am describing a Facebook business page lacking […]
4 Social Media Marketing Events You Won’t Want to Miss
Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside […]
Coach Admires The View From Above
With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course! Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s […]
How the “Disrupted Generation” Responds to Marketing
In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from […]
14 Steps to Hosting a Successful Webinar
Learn how to host and promote a successful webinar with these 14 steps from Gini Dietrich, founder of Arment Dietrich and Spin Sucks.
7 Customer Loyalty Lessons from Lady Gaga
With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions […]
Why Next Level Content Needs A Managing Editor
Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. You also need to edit, format, schedule, and […]
6 Steps to Win More Retainer-Based Business
If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all types. So, if the demand for your agency’s’ digital services are so high, why are you spending so much time writing […]
The 2 Ingredient Recipe for the Social Media Magic Middle
Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. Your customers, potential customers and fans only care about two things in social media: They want to be heard. […]
3 Steps to Building a Solid Media List
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]
The New Skill Every Social Media Marketer Must Possess
In The NOW Revolution, Amber Naslund and I predicted that social media would become a skill rather than a job. As companies take more steps to “be” social, and incorporate social business initiatives alongside the more common and obvious social media marketing programs, employees from all divisions and departments will utilize “social” to be more […]
6 Steps to Turn Your Online Lead Generation Into Lead Nurturing
Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these […]