SlideShare is the digital marketing secret weapon – new research
Just 15 percent of social media marketers are using Slideshare. Here’s why 85 percent of them are missing out on a big opportunity.
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
YouTube marketing strategy a top priority for social media marketers
Finally, video is getting HOT among social media marketers. 66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. 66% of social media marketers plan to increase their Youtube marketing in the near future Twitter and […]
The 4 Best Influencer Marketing Studies of 2015 (So Far)
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
4 Tips for Sharing Videos On Facebook
Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips.
How to Leverage the New Twitter Partnership with Google
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
New Social Media Research Uncovers the Big Problem for Businesses
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
15 New Facebook Advertising Statistics
15 new Facebook advertising statistics and what they mean, from Jay Baer’s interpretation of the latest Facebook advertising report.
5 Tips to Turbocharge Conversions on YouTube
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]
Is Inbound Marketing Actually Profitable or Just a Slogan
HubSpot’s recent IPO has left us with a provocative question about the efficacy of inbound marketing and whether or not it has lived up to the “hype” in recent years.
[New Research] Do Viral Emotions Differ by Age and Gender?
A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.
Study: Social Media is Not a Trusted Media Source for PR Pros
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
How to Develop a Successful Digital Coupon Campaign
Coupon usage is ubiquitous. With over 93% of Americans using coupons, it’s important for companies to know how to properly set up a digital coupon campaign. These tips are backed by consumer research and will help you get your coupon strategy set up for maximum success.
New Data: Retargeting Industry Facing New Challenges as Growth Continues
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.
9 New Social Media Statistics and What They Really Mean
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
What Fresh Statistics Tell Us About Twitter’s Decline
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.