The 13 Social Media Customer Service Stats You Must Know
Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data.
Is Twitter in 2017 Even Worth the Trouble?
Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. […]
The Proven Mechanics of Successful Social Media Writing
Boost your social media engagement by writing powerful social messages with help from these 55 message templates and proven copywriting frameworks.
Why Social Makes Every Marketer a Researcher
Social media data is changing the game for research, and there’s no reason every marketer can’t become their own researcher.
Why Is Social Media Measurement So Hard?
New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
Video Is Now the Most Desirable Skill in Marketing
New research says video is now the most sought after skill in marketing, moving past design and writing.
New Research Shows Video Is the New Blogging
Companies make an average of 18 videos per month. Plus, many more video content marketing facts from new research, summarized by Jay Baer.
How Serious Is Snapchat’s Power, Really?
New findings from Edison Research and their Infinite Dial study prove Snapchat is the second-most powerful social platform in the US.
New Research Shows Social Media Succeeds Long Term More Than Short Term
New research shows that social media is more effective when it’s been used for multiple years.
Why The Facebook Ecosystem Dominates Social Media Budgets {research}
This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
The 25 Best American Mayors on Twitter
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
5 Snapchat Statistics That Prove Its Power
5 statistics from Edison Research and their Infinite Dial study that prove that Snapchat is the 2nd most powerful social platform in the US.
4 Studies on the State of Influencer Marketing
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
What the Rise of Sponsored Social Means for Your Business
A new study reveals just how rapidly sponsored social is growing, and how it’s matched traditional display advertising in effectiveness.
10 Insightful Marketing Charts from 2015
Data visualizations aren’t just fun to look at—most of us couldn’t make sense of data without them. Here are 10 of the very best from 2015.
Why Investors Need to Use Social Media
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.