The 13 Social Media Customer Service Stats You Must Know
Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data.
Why The Facebook Ecosystem Dominates Social Media Budgets {research}
This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
The 25 Best American Mayors on Twitter
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
5 Reasons You Don’t Buy Likes with Facebook Advertising
“We use all of our Facebook ads budget to get more Likes on our page.” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” he asked. My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer answer, and the 5 reasons […]
Why It Might Be Time to Completely Change Your Social Media Strategy
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
9 New Social Media Statistics and What They Really Mean
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
What Fresh Statistics Tell Us About Twitter’s Decline
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
Why Content Marketers Need Better Statistics
One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use […]
3 Scientific Studies With Real Insight Into Social Media
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I […]
3 Ways to Fight Facebook’s Algorithm and Customize Your Feed
You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what […]
One Social Thing Wrapup – Week of 6/11/2012
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, […]
One Social Thing Wrapup – Week of 6/4/2012
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, […]
11 Shocking New Social Media Statistics in America
Social media statistics from Edison’s The Social Habit reveal surprising points about Facebook, Twitter, and beyond. Free download.
Holy Twit – Increased Tweet Volume Drives Results
One of my favorite Twitter add-ons is Buffer, an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer also works for Facebook) For people like me that do a lot of […]
9 Surprising New Facts About Social Media in America
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, […]
The 4 Marketing Metrics Mandates
There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more […]