Social Media is the Servant of Strategy, Not the Master
Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing […]
Is Your Twitter Addiction Paying Off
Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found […]
It’s Time for Real-Time
When I was a kid, I set a few goals: Having a laundry chute (I’m easily amused) Having a pool table Owning my own company Learning to play guitar Writing a book The first three I got handled pretty easily. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. But, […]
Are You Suffering From Premature Calculation?
Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]