Mixed Emojis Flood the Rising Tech, Business, and Political Debates
Tacos, Trump, and Twitter pull in the headlines this week, with mixed emotions (and emojis) about what’s happening in realtime media from Zignal Labs.
How To Develop Branded Swag That Your Fans Will Love
Don’t give away another pen with your logo on it; create something that shows your values, captures your energy, and provides something your fans actually want.
2 New Programs Prove the Inmates are Running the Social Media Asylum
If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. You Gotta Fight […]
Taco Bell Puts a Ring On It
First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of a custom gold ring bearing the […]
When is Social Media Experimentation a Waste of Company Resources
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but […]