Are Social Media Jobs About to Disappear
Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
How I Became the Person Most Mentioned by Digital Marketers on Twitter
Jay Baer become the most mentioned person by digital marketers on Twitter through the help of hundreds of other people. Here’s what it takes to build an audience in modern times.
6 Skills You Need to Be a Social Media Professional
When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement. […]
How Social Media and Smartphones Breed a Petri Dish of Negativity
It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year, meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge Several different mechanisms to […]
5 Keys to Effective Social Media and Content Insourcing
Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates […]
Why I’m Not Writing a Book This Year
I was all set to write another book this year. Solo this time, as my book spouse Amber Naslund has her hands full with her new social business consultancy Sidera Works. I loved writing half of The NOW Revolution, and loved even more traveling around North America giving presentations about social media and social business […]
Whew! A NOW Revolution Thank You
Yesterday marked the official end of the book tour for The NOW Revolution. Amber Naslund and I will continue to support the book, talk about the book, do presentations about the book, etc. long into the future. But, the official end of the tour is a milestone that I didn’t want to let pass without […]
Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late […]
The Reality of Competition in a Maturing Social Marketplace
Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity […]
Please Vote for the NOW Revolutionary of the Month
Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW […]
Blinded by the White: Social Media and Diversity
Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia” – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent […]
13 Nuggets of Greatness from The Thank You Economy
Gary Vaynerchuk went corporate. The wine impressario turned social media superstar hit a home run with his first book Crush It!, which encouraged young, hungry entrepreneurs and small businesses to follow their passion. Now, with his new book The Thank You Economy, the fan club is going to be wearing ties instead of T-shirts. The […]
Are You Keeping Your Social Antenna Up?
Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood” and “Kenneth Cole is an Oaf”. But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at […]
A Day I’ll Always Remember
And as one chapter ends, another begins. Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social, my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by […]
The 5 Reasons Most Companies Aren’t Measuring Social Media
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a […]
75 Winners of The NOW Revolution Blogger Promotion
After making a list, and checking it twice we’re delighted to announce the 75 winners of The NOW Revolution blogger promotion. These kind folks will each receive 2 copies of the book, and will write and post a (honest) review on their blog. Then, they’ll give away the second book to one of their readers […]