Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People
Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]
5 Ways to be a Social Networking Smash
1. Be Helpful Distribute what you know. Make people smarter. 2. Share It’s not all about you. For every time you talk about your own stuff, talk about other people’s great content 8 times. 3. Be Personal People gravitate toward people, not robots. Show what you’re really like. Just don’t be a freak. 4. Ask […]
3 Key Twitter Changes Lost in the Hysteria
As it grows up, is Twitter taking the fun out of it? Lost in the hysteria over changes to Twitter’s reply handling scheme are several other adjustments that were more quietly unveiled/discussed in recent days that are likely to prove much more important. 1. Follower Notices in HTML Notifications that you have been followed by […]
Lee Odden – The Twitter 20 Interview on SEO and Social Media
Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and […]
Friend or Faux – 6 Ways to Activate Customers
Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google […]
Beth Harte – The Twitter 20 Interview About Marketing and Social Media
Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her […]
The Double Life of a Live Tweet
As you may know if you follow me, I tend to tweet a lot. This is especially true at conferences, where I engage in Live Tweeting (sending summary tweets of main points the speaker is making while the presentation is ongoing). Some followers have told me that they appreciate my live tweeting, and that I’m […]
The Social Media Reality Show
A recent survey from Netpop Research showed that U.S. Internet users are spending much more time communicating online, instead of entertaining themselves. That got me thinking? Aren’t they the same thing?
Are You A Shaq or A Penelope?
Are you embracing social media connectivity, or trying to hide from it? I realize that not everyone on the planet is going spend hours and hours each day communicating via social networks, creating content, and generally treating the social Web as if it’s the greatest development since “add your own” butter at movie theaters. But […]
The Consequences of Social Media Silence
Is your inaction in social media killing your brand? Most companies know they have some sort of operational or customer satisfaction skeletons in the closet, and fear a customer that has had a genuinely inadequate experience pointing out those shortcomings to an audience that is far larger than one. But isn’t it possible that those […]
Todd Defren – The Twitter 20 Interview About Social Media and PR 2.0
Todd Defren is one of America’s leading thinkers and influencers around the new era of public relations. Deftly blending social media, search marketing, and relationship building, Todd’s team at SHIFT Communications is breaking the mold for what a PR firm can and should do. In addition to his work at SHIFT, Todd’s blog at PR […]
A Social Media Slam Dunk
This is a case study about social media usage by the very tall. To the coverage of H&R Block, Dell, Comcast, Southwest, Papa John’s, Whole Foods and other brands for their successful use of social media, I offer another: The Phoenix Suns. Led by Suns’ Director of Digital Media Amy Martin (@phoenixsunsgirl) the NBA team […]
Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful
Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from. Mack is a social media consultant and trainer, […]
Strategy Destroys Social Media Tools
I’ve written a lot about social media strategic planning and how to find the “hook” for your social media efforts. Why do I write more about strategy than I do about social media tools and tactics? First, because I’ve been an Internet marketing strategist for 15 years, so that perspective is my home turf. But […]
Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism
Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]
7 Ingredients in the Perfect Twitter Profile
People are drinking the Twitter Kool-Aid like it’s the last day before Prohibition. It’s fantastic that so many are finding value in something so simple that can be so powerful. But many in the latest wave (more like a tsunami) of Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm, which […]