Why Kohl’s Response to This Viral Video Hit All the Right Notes

When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
4 Rules for a Video to Go Viral

Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his […]