The 4 Ways to Fix Your Broken Content Marketing
How to succeed with content marketing when what you’re doing today isn’t working.
Why the Future of Marketing Is ‘Business to Human’
Forget B2B and B2C. There’s a new movement in store for the future of marketing, and it’s all about staying human.
How We Built a Successful Influencer Marketing Strategy
Learn how Convince & Convert helps our clients align with the right influencers and elevate their influencer marketing strategies.
You Will Never Be This Honest In Your Marketing
Trust is key to business. Being straightforward and authentic in your marketing creates trust. So why don’t companies do that? A great example of trust in action, from Jay Baer.
How To Do Content Marketing Metrics Wrong
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.
How Unexpected Extras Hold the Key to Business Transformation
What signature things help your business stand out? Unexpected extras—called “lagniappe” in New Orleans—can help set you apart.
How to Apply Youtility to Internal Communication
It’s time we took the revolutionary power of Youtility and applied it to a whole new avenue: internal communication.
Facebook Just Told Us How to Do Facebook Marketing
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business
The new Youtility for Real Estate from Jay Baer and Erica Campbell Byrum is available now. Less than 3 dollars on Kindle, this book will change the way real estate professional think about business. Plus a free Webinar upcoming.
How to Create Content That Sells
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
You Are Not the Star of Your Content Marketing
Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
How I Became the Person Most Mentioned by Digital Marketers on Twitter
Jay Baer become the most mentioned person by digital marketers on Twitter through the help of hundreds of other people. Here’s what it takes to build an audience in modern times.
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
How to get approval for marketing strategy shifts
The best way to turn a battleship is with many small maneuvers. Jay Baer talks about the value of internal pilot programs in this blog post about internal marketing approvals.
Why Content is Fire and Social Media is Gasoline
What’s the relationship between content marketing and social media? Jay Baer explains and describes the 4 types of content marketing metrics in this short video and post.
How to Use Networking 3.0 to Make New Connections
The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still […]