YouTube is the second-most used search engine in the world, behind Google. That means the Phoenix Children’s YouTube channel has massive potential to help the organization achieve its marketing goals while also providing enormous value to its target audiences.
While a complete channel overhaul was not ready to be implemented, a plan is in place to see short-term gains by implementing best practices and optimizing the channel in the right ways.
With limited resources but a lot to say, Benco needed idea creation, copywriting and graphic design assistance to generate real, actionable stories.
How does an enterprise healthcare company effectively utilize social media to empower individuals and their families with critical information that will help them to make an informed decision about their care?
How does a large medical system with vastly different communications needs, limited resources, and competing internal priorities create personal connections with patients, faculty and staff, medical students/residents, and the community?