Content Marketing, Email, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Facebook, Social Media Marketing

What Facebook and Email Stole from Google’s Playbook

facebook email google

A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]

Content Marketing, Digital Marketing, Social Media Measurement, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Social Media ROI

Finally! A Blog Post Scoreboard

social media consulting 1

Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

MarketingProfs Mixologists

Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap […]

Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Is Social Media Monitoring Ready for Prime-Time?

social media monitoring

Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software […]

Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Internet Advertising, Social Media Marketing

Agencies Don’t Turn Your Back on Digital Marketing

interactive marketing spend

Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today. In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of […]

Social Media Case Studies, Social Media Strategy, Personal Branding, Social Media Marketing, Twitter Top 20 Interviews

Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It

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Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV)┬áto communicate directly to consumers, Gary geometrically increased the size of his family’s wine […]

Community Management, Social Media Case Studies, Social Media Strategy, Book Reviews, Brand Communities, Social Media Marketing

Brand Community Managers Take Heed of “Managing Online Forums”

managing online forums

Patrick O’Keefe knows more about online forums than you do. In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“ The level of detail in this book is startling, with a glossary, and an entire section of templates that you […]

Community Management, Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Monitoring

Social Media Makes Everything Marketing

hiddenface

It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) […]