YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Email Marketing Advice 321  |  Add Yours

Are You Treating Your Fans Like Cattle

Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically [...]

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Book Reviews 86  |  Add Yours
Blogging and Content Creation 232  |  Add Yours

Why You Should Use a Content Rationale Report

Little is the new big. On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of [...]

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Social Media Marketing 169  |  Add Yours

3 Ways Infomercials Can Inspire Your Social Media

I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, [...]

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brand communities 245  |  Add Yours

Crowdsourcing: Beyond the Basics

Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it [...]

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Social Media Staffing and Operations 315  |  Add Yours

Why You’re the Key to Social Media Success

The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day. The biggest obstacle is corporate culture. New research from White Horse of 104 companies found that in 86% of companies, executives are not using [...]

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personal branding 234  |  Add Yours

Is Your Twitter Addiction Paying Off

Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found [...]

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Guest Posts 139  |  Add Yours

Driving Sales with Relevancy and Utility

Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. [...]

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Social Media Marketing 655  |  Add Yours

4 Detective Tricks to Find Your Customers in Social Media

For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. [...]

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Social Media Marketing 582  |  Add Yours