Social Media Strategy

9 Surprising New Facts About Social Media in America

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(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #2. Outstanding research from Tom Webster that debunks some common myths about social media. Emjoy! – Jay)   Social media is growing up fast. No longer a […]

Social Media Strategy

Why You’re Pissing Off Half Your Facebook Fans

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(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #4. One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. Enjoy. – […]

Social Media Strategy

The 6 Step Process for Measuring Social Media

(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #6. One of my most useful posts, and I really like using presentations as raw material for blog posts. Enjoy. – Jay)   Can social media be […]

Social Media Strategy

4 Nearly Guaranteed 2012 Social Media Predictions

2012 Social Marketing Predictions

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading) […]

Content Marketing

Now THIS is How You Do Video Marketing as a Brand

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In the zeal to create “viral” videos using puppies, puppets, props, and Pow! most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of […]

Social Media Strategy, Personal Branding

Are You Passionate About Social Media, Or Obsessed?

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Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm.   Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of […]

Content Marketing

The 6 Stages of Exposing Yourself with Content Marketing

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In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? […]