3 Ways to Tell a Social Media Problem From a Crisis
What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No. The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are. Merriam-Webster […]
Why Your Special Offer Isn’t
Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – […]
75 Winners of The NOW Revolution Blogger Promotion
After making a list, and checking it twice we’re delighted to announce the 75 winners of The NOW Revolution blogger promotion. These kind folks will each receive 2 copies of the book, and will write and post a (honest) review on their blog. Then, they’ll give away the second book to one of their readers […]
3 Ways to Capitalize on the Opportunity Economy
Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you […]
Can Courtney Love be Sued for Tweeting
Guest post from Gary Kibel, a Partner with the law firm of Davis & Gilbert LLP in New York who practices in the areas of advertising/marketing, new media/technology and privacy law. What do you call a Twitter user? This is not the opening of an off-color joke, but a key question that may arise in […]
Have We Seen This Social Media Movie Before?
People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the […]
What Are Your Go-To Social Media Resources?
Ian Greenleigh, the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and digital marketing strategy. There really isn’t any research around what marketers are reading, other than mathematical rankings like AdAge […]
6 Parts of Your Company That Should be Listening to Social Conversations
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the […]
Pre-buy the Book and be One of 10 Lucky Winners
Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, […]
6 Critically Undervalued Social Media Success Metrics
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily […]
3 Key Roles to Make Your Social Team Scalable
One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right […]
Bloggers Get Two Free Copies of The NOW Revolution
We can’t believe The NOW Revolution is almost here. Less than a month until it debuts, and we couldn’t be more excited. The hardest part is wondering whether all of you will like it as much as we liked it when we wrote it. So, let’s find out. If you have a blog (and not […]
Build Your Business Smarter, Faster, Cheaper
David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. I […]