YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
mobile 38  |  Add Yours

Social Media Success is About the Wizard, Not the Wand

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head, moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in [...]

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PR 2.0 40  |  Add Yours

Blogger Outreach Changes the PR Timeline Forever

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, [...]

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facebook 38  |  Add Yours

The Real Reason Your Customers Don’t Like You on Facebook

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” [...]

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Convince & Convert News 35  |  Add Yours

Treadmill Desk and Multi-tasking

Here’s video proof of my new treadmill desk. I like it a lot. I have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure 2.5 miles/day (approximately) whenever I’m home is a net positive. I can type (I wrote this blog post [...]

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Blogging and Content Creation 52  |  Add Yours

To Build Blog Subscribers, Get Narrow-Minded

I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics, whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, [...]

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Content Marketing 28  |  Add Yours

The 4 Types of Content Metrics That Matter

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be [...]

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Book Reviews 16  |  Add Yours

Caring, Consistency, and the New Relationship Marketing

Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be [...]

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Content Marketing 39  |  Add Yours

Why You Need to Turn Your Content Marketing Upside Down

All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb. But let’s not go overboard. Yes, you’re in the publishing business, but only as a means [...]

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social crm 185  |  Add Yours

Why Critics of Klout Are Missing the Big Picture

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws [...]

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Social Media Marketing 14  |  Add Yours

The New New New Rules of Marketing and PR

Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, they are the guys. —– Jay: Hey everybody, it’s Jay Baer from Convince & Convert, joined today by a very special guest, Mr. David Meerman Scott, author of the bestseller The New Rules [...]

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