Digital Marketing, PR 20

Blogger Outreach Changes the PR Timeline Forever

BFF

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, […]

Content Marketing

The 4 Types of Content Metrics That Matter

4 buckets of content metrics

Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! In a post last week, […]

Content Marketing

Why You Need to Turn Your Content Marketing Upside Down

content marketing upside down

All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb. But let’s not go overboard. Yes, you’re in the publishing business, but only as a means […]