Baer Facts

If You Can’t Afford It Apple Doesn’t Want You

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In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. The big feature of the newly […]

Baer Facts, Social Media Tools

2 Twitter Changes Making Life Easier for Big Brands

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In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs. In some ways, […]

Baer Facts

I’ll Never Buy a Smartwatch and Neither Will You

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear, a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors I’m not a fan of this technology, as it is the answer to a question that […]

Baer Facts, Social Media Tools, Facebook

Facebook is Getting More Two-Faced By the Day

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter […]

Baer Facts

4 Plausible Reasons Bezos Bought Washington Post

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In this weirdly bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Jeff Bezos (of Amazon.com) purchasing the Washington Post for $250 million, and what the possible motivations for such a seemingly counter-intuitive purchase might be. Note that he bought the company personally, not through Amazon.com. The Purpose of the Post? I see four […]

Baer Facts, Email, Youtility

What To Do About Gmail Tabs

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail, and whether marketers should panic or largely ignore this major interface change. Death by Tabs? If you’ve somehow missed this story, which has created much gnashing of teeth among online marketers recently, here’s the summary: Gmail, when viewed […]

Baer Facts

Can You Trust Anything Mashable Says

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly. Strategically, this is a very interesting move by Mashable, as it continues to position the site as a content […]

Baer Facts

Using Vine to Do the Least You Can Do

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day. Also a noteworthy episode of The Baer Facts, because it was the first show since Salesforce.com agreed to purchase […]

Baer Facts, Content Marketing

Don’t Ignore Content in Favor of Engagement

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% […]