It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
Jay Baer on the differences between third- and first-party reviews, and how to get more reviews from customers, the right way.
We know that companies with finely-tuned customer experiences perform well. But does this hold true for expert customer service as well?
Forget B2C or B2B—buyers’ elevated expectations signal a changing customer mindset, disrupting everything we know about purchase decisions.
Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service.
Thanks to today’s chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready?
More marketers are turning to Big Data to optimize their customer experience. But just how much data is out there, and how do we manage it?
If your company uses marketing sponsorships to build brand awareness and goodwill, get customers and fans involved. Here’s how.
No one does personalized engagement better than sports teams. Consider what these four engagement strategies can do for your marketing.
Why companies cannot force customers to use a particular contact mechanism. An infuriating, real world case study from Jay Baer.
Engagement applications on your site are not enough. In order to build repeat traffic, you need to tailor the experience to the customer.
Read what one business learned—the hard way—about creating engaging, effective live chat customer support.